UGC Consultancy & Support for independent businesses
UGC Consultancy & Support
User-generated content (UGC) is now essential to any business's digital marketing strategy. It is by far the most powerful content type for consumer influence.
UGC is important because it builds trust, creates authenticity, encourages engagement, is accessible for smaller businesses and drives organic growth. It leverages the power of social influence and word-of-mouth marketing, enabling brands to connect with their customers in a more meaningful and impactful way, with 79% of consumers stating that UGC highly impacts their purchasing decisions (nosto.com UGC report).
Why UGC?
So why is it so successful? Because UGC is one of the most trusted and memorable content types. Consumers go to social media for information on products and services. It's because '88% of consumers said authenticity is important when deciding which brands to support, and 59% of consumers voted UGC as the most authentic types of content. People were also 3.1x more likely to say UGC is more authentic than brand-created content and 5.9x more likely to say it is more authentic than influencer content' (nosto.com UGC report).
Because UGC comes from 'real people' and is produced from a real-life perspective, consumers are likelier to see purchasing from your brand as an authentic experience, and with so many businesses now competing for attention within the digital marketing environment, it's the authenticity that sparks the relationship with your potential customers.
So what is UGC?
If you are not already using UGC as part of your marketing strategy, you would have undoubtedly been sold a product or service via this content style, a user giving you insight into their experience of the product/service. Examples of UGC include...
Product Demo: Feedback, testimonials, and ratings provided by customers on social media or their blog.
Day in the life: Video or a series still images of a day with the content creator, product placement will be throughout the content.
Customer testimonials: Personal accounts or stories shared by customers about their experiences with a brand, product, or service.
How To's: A demo of how to use a product with a honest review of the positive and negative aspects of the product.
Unboxing videos: Videos where users document and share their experience of unpacking and reviewing a product.
Experience: Content created by individuals who share their experiences of a product or service, for example, of a video of an afternoon tea experience at a hotel.
We can support your business with paid and unpaid UGC campaign.
1. Set clear UGC campaign goals
2. Identify your target audience
3. Choose the right platform
4. Identify the perfect content creators (taking into consideration points 1 to 3 above).
5. Approach the creator/s
6. Create a UGC campaign pack and contract.
7. Support the creator to create
8. Assist with promote of the campaign
9. Engage with participants
10. Showcase the UGC across your platforms
11. Measure and track results
12. Thank the creator and stay in regular contact with them.